it's simpler than you think
Build AI teams that actually work
Guus Witjes · AI Trainer · Step Ahead AI
it's simpler than you think
Guus Witjes · AI Trainer · Step Ahead AI
Hi, I'm Guus
The BUILD and DRAFT frameworks turn your existing team knowledge into AI colleagues that understand your context, your rules and your quality standards.
I take the knowledge that's already in your team and turn it into shared AI colleagues. Prompts, workflows, quality standards. Not my system that you copy, but your system that you build together.
One system I built for my team saves over €10,000 a year. 25 minutes per executed task, 10 times a week. Another helps 80 writers stay on brand across 20,000 web pages, a job that used to rest on one person's shoulders. That's what happens when AI knows your context.
Find Out Where You're Stuck
Step Ahead AI workshops teach you to build custom AI team members using the BUILD framework, from a one-hour session to a multi-day programme.
Hands-on sessions where you build your first AI colleague in five steps. Not theory. Actual building. From one-hour workshops to multi-day programmes.
You walk out with something you can use the next day, not a slide deck to forget.
Book a training
Guus Witjes delivers keynotes on practical AI adoption, from TEDx Nijmegen to corporate stages across Europe.
From TEDx stages to corporate events. The human side of AI, building AI teams, and why the teams that start together win.
Known for making AI feel practical and grounded. No hype, no jargon, just clarity. Online and in person.
Book as speaker
The Step Ahead AI Substack newsletter delivers one practical AI idea you can try the same day, free, twice a month.
Written for people who want to make AI work in their team, in their business, not just talk about it. Practical tips every edition. Things you can try that same day.
Read the newsletter"The hardest part of building an AI team isn't the technology. It's getting everyone to actually start."
Guus Witjes is an AI trainer who has helped 750+ professionals in the Netherlands and across Europe build AI systems tailored to their own workflows.
I'm Guus Witjes. I've trained 750+ professionals on practical AI. Not by dumping tools on people, but by showing them how to build AI that fits the way they already work.
You don't need to change how you or your team think.
You need AI that understands how you already do.
Written for people who want to make AI work, not just talk about it. Just what works, what doesn't, and what you can try today.
Twice a month on Substack.
yes, this one ↓
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