Step Ahead AI Newsletter

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Practical AI tips you can try that same day. Written for people who want to make AI work, not just talk about it.

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Latest from the newsletter

Build Your AI Team
Framework

Build Your AI Team: From "I Use ChatGPT Sometimes" to a System That Works Like You

A five-phase framework to build an AI assistant that knows your expertise, follows your judgment, and communicates in your voice.

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The DRAFT Framework
Framework

The DRAFT Framework: From AI Experiments to AI Workflows

Five steps to move your team from scattered experiments to shared workflows that stick.

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3 Mistakes That Keep Coming Back
From Practice

After 750+ Professionals Trained: The 3 Mistakes That Keep Coming Back

The tool question, the half-briefing, and the first-draft trap. Three patterns I see in every workshop.

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Tone Tara: 20,000 Pages on Brand
Case

How One AI Team Member Keeps 20,000 Web Pages on Brand

From a scoring sheet to a chatbot used thousands of times by 80+ editors. Built in months, not hours, with the domain expert in the lead.

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Social Media Maik: €10,000 Saved
Case

How One AI Team Member Saves Over €10,000 a Year

Social Media Maik creates posts for LinkedIn, Instagram and internal channels. 25 minutes of work, done in 3. The real investment is the knowledge base behind it.

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Case Study Tara: 20,000 Pages on Brand
Case

How One AI Team Member Keeps 20,000 Web Pages on Brand

Tone Tara checks and rewrites content in our brand voice. From scoring 20,000 pages to a tool used by 80+ editors daily. Built in months, not minutes.

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My First AI Team Member
Practical

How I Built My First AI Team Member (And Why You Should Too)

A complete walkthrough from zero to a working Custom GPT.

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Stop Chasing AI Tools
Perspective

Stop Chasing AI Tools. Start Writing AI Instructions.

The skill that matters is not which tool you pick. It's how you brief it.

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Build a Second Brain
Perspective

Stop Treating AI Like a Search Bar. Build a Second Brain.

Three layers, how skills and agents work together, and why it compounds.

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Guus Witjes

READ, try, REPEAT

Practical AI tips you can try that same day. Written for people who want to make AI work, not just talk about it.

twice a month on Substack

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