A Significant Development: Enhanced Image Visibility on Google
Since the beginning of 2023, this educational website has seen a major improvement: all of the images are now visible on Google. This achievement has notably enhanced the online presence of our content.
The Impact of This Change
The results of this change are particularly noteworthy:
- An increase of 200 extra clicks per month.
- An additional 20,000 impressions per month.
These numbers are impressive, especially considering that the site is an educational platform, where the primary search intent is typically not image-based. Achieving these results with minimal optimization highlights the untapped potential in image search for educational content.
Source of the Traffic Boost
The technical team’s update has made every image, from educational pages to news articles, accessible in Google Image Search, expanding our reach beyond just PDF files.
The Crucial Role of Alt Texts
The visibility of these images in search results is intricately linked to Alt Texts. These descriptions, when effectively crafted, connect the images to relevant search keywords in Google Images. the collective effort in refining these Alt Texts can further enhance the visibility and reach.
Understanding the Numbers
Google does not release exact figures regarding the percentage of different types of search queries (such as images, videos, news, shopping, etc.) on its platform. Based on estimates and industry analysis, the following is a rough distribution of the different types of search queries”
| Search Type | Estimated Percentage |
| Text | 70-75% |
| Image | 20-25% |
| Video | 2-5% |
| News | 2-5% |
| Shopping | 1-2% |
Considering our text search accounts for 2.6 million clicks annually, the potential for image search could be around 850,000 clicks. While we might not fully reach this potential due to the nature of our educational content, the current increase in clicks and impressions is already a significant stride forward.
Maximizing Impact with Accurate Alt Texts
There’s room for improvement in aligning our Alt Texts with the content of the pages they’re on. Enhancing this alignment can lead to even greater visibility and traffic.
A Call to Action for Our Team
The responsibility now falls to the content writers, content creators, editors, and online marketers – to refine the Alt Texts and fully leverage this opportunity. For guidance on crafting effective Alt Texts, refer to our previous blog post: Alt Tags: SEO Supersprint you can do in 5 min!
Inclusivity and Accessibility: Beyond SEO
Alt Texts are not just about improving SEO; they are crucial for accessibility. They make content accessible to users with visual impairments, ensuring that the educational resources are inclusive and available to everyone.