Guus Witjes is an SEO professional and triathlon lover based in Bemmel, the Netherlands. He grew up in Elst and moved to Bemmel in 2009 and has lived there ever since.
Current work
Guus currently serves as the Online Marketing Coordinator at HAN University of Applied Sciences. The HAN University is a University of Applied Sciences in the Netherlands that offers Dutch and English-taught Bachelor and Master programs for (international) students. It’s one of the largest universities in the Netherlands with 38.000 students. Guus oversees a 5 person team managing all the organic and paid campaigns and online data analytics. Next to that, we support over 80 people internally working on the website to be the best in online marketing in our Educational niche.
History of Guus at work
Before working at HAN University Guus was working as an SEO specialist at Canva and Comarketers among other companies. He also created online SEO courses for iHub Africa and Growth Hackers.
FAQ’s about Guus
How did Guus Witjes get into the field of Search Engine Optimization (SEO)?
Guus Witjes transitioned into the SEO industry during his mid-20s, while co-running Pink Sweater, a cultural exchange company founded in 2004. Self-taught in HTML and CSS, he developed his website and SEO skills alongside his work at Rooyse Wissel, a forensic psychiatric institution. His career shift was sparked by an e-commerce course at HAN University, leading to his first paid SEO role in 2015. Guus thrived in SEO, finding it a perfect blend of technical, creative, and marketing talents, coupled with remote work flexibility, fueling his ongoing passion for the field.
What book changed the way Guus is coordinating his team?
The book Drive: The Surprising Truth About What Motivates Us by Daniel Pink. This is a book that talks about the secret to high performance and satisfaction—at work, at school, and at home— which is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.